The Streaming Video Alliance and the Consumer Technology Association are collaborating to develop industry-wide guidelines to formalize metrics, associated terminology, and event and attribute access as it pertains to streaming media quality of experience (QoE).

Additionally, based on the culmination of ongoing parallel efforts from the Alliance and CTA, the CTA R4 Video Systems Committee has formally established a QoE working group, WG 20, to bring visibility and accuracy to over-the-top (OTT) video metrics, with the object of enabling OTT publishers to deliver improved QoE for their direct-to-consumer services. The CTA working group will be chaired by OTT experience management platform provider, Conviva.

“With the rapid growth of video streaming, on everything from mobile devices to 4K UltraHD TVs, the importance of this initiative has never been greater,” said Brian Markwalter, CTA senior vice president, research and standards. “Businesses rely on measurements to improve their services, and standardization will help enormously with the interoperability of analytics for improved visibility and accuracy of OTT video metrics. These measurement metrics will help everyone in the streaming video ecosystem move towards a more responsive, high-quality and seamless experience.”

The focus of the CTA’s QoE working group (WG 20) is to specifically develop and promote standards to align the data access points used across the ecosystem and create a methodology to measure viewership and QoE for both subscription-based and ad-based premium content that every OTT business can leverage.

Participants in the Alliance include Sky, MLB Advanced Media, Comcast, Charter, Viaplay, OWNZONES and Neulion.