TV audience analytics provider Genius Digital has hired Giles Cottle as director of consumer insight products. Effective immediately, Cottle - Freesat's former head of strategy - will take overall responsibility for Genius Digital's product portfolio, including strategic direction and development, positioning, pricing and business development. He will also be responsible for helping customers with post-sales strategy and analysis support.

Prior to Freesat, Cottle worked for Informa and consulted for media and technology firms.