Deltatre acquiring Massive to beef up OTT platform

Nov. 8, 2018
Deltatre has a definitive agreement to acquire OTT software company Massive Interactive. Deltatre says the combined company will be the ...

Deltatre has a definitive agreement to acquire OTT software company Massive Interactive. Deltatre says the combined company will be the largest independent OTT solution provider in the world. The deal is subject to customary approvals.

Massive will operate as a division of Deltatre, which will have 18 offices worldwide and nearly 1,000 full-time staff at close. The deal will add Massive's OTT user experience (UX) management console AXIS to Amplify, Deltatre's OTT platform.

"This shift to OTT is accelerating throughout the world, and the ability to customize individual viewing experiences and create genuine consumer engagement is vital to the movement. Massive's next-generation user interface and audience engagement software are proven to drive ARPU," said Giampiero Rinaudo, Deltatre co-founder and CEO. "The acquisition strengthens our leadership positions and expands us both globally and into important growth areas. Massive is a brilliant company and a fine addition for Deltatre."

"Deltatre is one of the most prominent and experienced technology companies in the world of live sport and therefore the ideal partner to help accelerate our global growth strategy," said Ron Downey, Massive co-founder and CEO. "The integration of our targeted UX platform, Massive AXIS, with Deltatre's robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services. We are also very impressed with Deltatre's people and culture and feel that we share the same values. By coming together, we are creating a business that will undoubtedly be the leading B2B vendor for live and OTT video platforms globally."

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