U.S. OTT subscriptions to reach 208 million in 2023

Aug. 13, 2018
According to Digital TV Research, the number of over-the-top (OTT) subscription VOD (SVOD) subscriptions in the United States will climb from ...

According to Digital TV Research, the number of over-the-top (OTT) subscription VOD (SVOD) subscriptions in the United States will climb from 132 million in 2017 (111.5% of TV households) to 208 million in 2023 (173.0% of TV households).

Simon Murray, principal analyst at Digital TV Research, said: "Our SVOD subscriber forecasts are gross. Many homes pay for more than one SVOD service. We believe that this proportion will rise as more platforms establish themselves."

The research house estimates that 73.5% of TV households (88.5 million) will subscribe to at least one SVOD platform by 2023. The average SVOD household is expected to pay for 2.35 SVOD platforms.

That figure compares to 55% of TV households (65.1 million) subscribing to at least one SVOD platform by end-2017. The average SVOD sub paid for 2.03 SVOD platforms by end-2017.

"Our SVOD forecasts include homes watching Amazon Prime Video as part of their Amazon Prime subscription," Murray said. "We have included half the Amazon Prime fee as an SVOD subscription to Amazon Video homes, even though homes are not directly paying for Amazon Video."

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