351 million APAC SVOD subs by 2023

July 25, 2018
According to Digital TV Research, three Chinese companies will top the Asia-Pacific (APAC) over-the-top (OTT) subscription VOD (SVOD) ...

According to Digital TV Research, three Chinese companies will top the Asia-Pacific (APAC) over-the-top (OTT) subscription VOD (SVOD) rankings by subscribers in 2023. Not expected to ever operate as standalone platforms in China, Netflix and Amazon Prime Video are expected to take fourth and fifth places respectively.

Simon Murray, principal analyst at Digital TV Research, said: "The Asia Pacific OTT TV & Video Forecasts report expects 351 million subscription video on demand subscribers by 2023, up from 141 million in 2017. China will have 235 million SVOD subs in 2023 - or two-thirds of the 22 countries covered."

Netflix ($3.12 billion) is expected to top the SVOD revenues chart in 2023. The top three platforms are expected to account for 54% of the region's SVOD revenues by 2023. APAC SVOD revenues are expected to triple from just under $5 billion in 2017 to $15 billion in 2023. China's share is expected to remain at about half of the total.

"Asia Pacific OTT revenues from TV episodes and movies will reach $42 billion in 2023, nearly triple the $15 billion recorded in 2017," Murray said. "The total will increase by $5 billion in 2018 alone."

China and Japan are expected to account for three-quarters of the region's OTT revenues by 2023. China is expected to command 62% ($25.97 billion) by 2023, increasing its share from 59% ($8.79 billion) of the 2017 total.

Advertising on OTT sites (AVOD) are expected to be the main source of OTT revenues. However, SVOD is growing faster - tripling between 2017 and 2023. SVOD is expected to take 37% of OTT revenues by 2023, with AVOD supplying 54%. Those proportions were 33% and 55% respectively in 2017.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

Supporting 5G with Fiber

April 12, 2023
Network operators continue their 5G coverage expansion – which means they also continue to roll out fiber to support such initiatives. The articles in this Lightwave On ...

FTTx Deployment Strategies

March 29, 2023
Cable operators continue to deploy fiber in their networks at anincreasing rate. As fiber grows in importance, proper choices regardinghow to best fit fiber to the home together...