You.i TV is extending the React Native development framework to streaming devices, consoles and smart TVs to increase the utility of the Facebook-backed open source JavaScript project.
At CES 2018 in Las Vegas, You.i TV will demonstrate its You.i Engine One on Roku using the same code portability that React Native enables on mobile platforms.
"While React Native is proving its worth in mobile, limitations on app scope, device reach and UX workflows lessen its value in broader cross-platform environments," said Andrew Emmons, VP of product for You.i TV. "Adding the power of You.i Engine One opens the door to nimbly and cost-effectively creating and updating richer, more flexible apps that drive engagement, monetization and brand consistency."
You.i TV's core technology is designed to eliminate the need to write different code for different platforms, such as iOS and Android.
"Roku stands as an integral part of any successful direct-to-consumer strategy," said Jason Flick, CEO and co-founder of You.i TV. "We believe that bringing React Native and Roku together is a breakthrough for 10-foot cross platform strategies that can immediately improve the consumer experience."