At the NAB Show in Las Vegas, Ericsson (NASDAQ:ERIC) plans to launch its MediaFirst Stream Personalization, a dynamic ad insertion solution for OTT streaming, and Snap Captions, an offline captioning service.
Ericsson MediaFirst Stream Personalization is intended to enable broadcasters and service providers to personalize and monetize multiscreen video services. It's designed to work across multiple formats and with any player to insert ads in HLS, Smooth Streaming, and MPEG-DASH. In addition to performing frame-accurate ad insertion and content replacement from the network, MediaFirst Stream Personalization offers usage logs coupled with analytics.
Snap Captions is an offline captioning service using the same technology as real-time captioning. Subito Vault is an integrated caption production toolkit designed to enable cloud-based captioning workflow management, secure management of caption and proxy media files, and a caption file archive delivered with a client-facing API. The Subito Conversion and Delivery Engine takes broadcast caption files and automatically combines, offsets and converts them for cross-platform output and delivery. Formats currently supported include SMPTE-TT, SAMI, TTML, EBU-TT, SRT, iTunesTT and others.
Other booth demos will include multi-TV virtual reality (VR), 8K 360-degree video and the integration of IoT devices with Ericsson MediaFirst TV Platform.
