TiVo Takes Aim at Ad Management

Jan. 5, 2017
At CES 2017 in Las Vegas, TiVo (NASDAQ:TIVO) announced the availability of the Audience Management Platform (AMP), intended to deliver ...

At CES 2017 in Las Vegas, TiVo (NASDAQ:TIVO) announced the availability of the Audience Management Platform (AMP), intended to deliver optimized audience targeting and data-driven TV. The platform is a data-agnostic system designed to enable revenue management executives, media planners and service providers to increase profitability through data-driven audience targeting and more effective ad inventory allocation.

"Advertising is being asked to do more today, and inventory management executives, media planners and service providers are challenged to deliver more value to their advertiser clients, executing on the promise of data-driven TV," said Joan FitzGerald, TiVo's vice president of product management and business development. "With the Audience Management Platform, media executives are equipped with the tools to help them manage advertising in a more complex and rapidly changing media environment."

In other TiVo news, the company has signed a long-term intellectual property license with HBO. HBO is acquiring a license to the TiVo patent portfolios and the over-the-top (OTT) assets of the Intellectual Ventures patent portfolio under the TiVo/IV licensing partnership.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

Data Center Interconnection

June 18, 2024
Join us for an interactive discussion on the growing data center interconnection market. Learn about the role of coherent pluggable optics, new connectivity technologies, and ...

Scaling Moore’s Law and The Role of Integrated Photonics

April 8, 2024
Intel presents its perspective on how photonic integration can enable similar performance scaling as Moore’s Law for package I/O with higher data throughput and lower energy consumption...