You.i TV says it has adapted Turner's Cartoon Network app for Apple TV and Amazon Fire TV. The expansion of the app is the latest cross-platform app to be released on You.i Engine. The app is also currently on iOS, Android, and Kindle Fire.
Originally launched by Cartoon Network in 2015, the app is intended to give kids customizable access to video content on mobile and tablet devices. At the center of the app is "The Mix," a way for kids to create personalized playlists of their favorite shows, which will then serve up a stream of episodes, clips and original content based on their likes. With "See It First," the app also offers full episodes that are accessible prior to their linear premieres.
"Giving kids the best experience possible and a fun dynamic way to watch their favorite shows on all screens is core to our strategy," said Chris Waldron, vice president, Cartoon Network Digital. "Working with You.i TV on bringing the Cartoon Network App to TV is enabling us to continue to be the ultimate destination for kids when it comes to digital and mobile entertainment."
The latest Turner-You.i TV collaboration app to leverage the capabilities of You.i Engine, the Cartoon Network experience is based on the same software platform as FilmStruck, TNT, TBS and other Turner brands. The interface is designed to be modified in minutes to address changes in program lineups, deliver promotional or public service messages or create in-app advertising opportunities.
You.i TV will be showing the Cartoon Network interface during demo meetings at CES 2017 in Las Vegas.