At the NAB Show in Las Vegas, ContentWise will demonstrate video recommendations technology based on the combination of data-driven personalization, editorial curation and targeting capabilities. Specific solutions being demonstrated include the company's Content Personalization System and Knowledge Factory.
The Content Personalization System is intended to enable operators to provide personalized pay TV and OTT services. The system automates the digital storefront and adds dynamic UX personalization, content discovery and predictive analytics to any service to help acquisition, marketing and editorial teams match content to each viewer's profile.
The solution is designed to unify linear TV, catch-up, SVOD, TVOD and OTT content in one experience. The personalization engine analyzes users' viewing history and preferences and ingests VOD catalogues, EPG, news feeds and third-party metadata to match content to each individual viewer. For the marketing and editorial teams, the solution analyzes behavior and measures content and catalog performance.
The Knowledge Factory solution automatically enriches content metadata using data from third-party websites and social media sites as well as enabling social TV applications.
