OTT Users an Upsell Opportunity

Dec. 18, 2015
According to Parks Associates, 25% of OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the ...
According to Parks Associates, 25% of OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months. The research house say only 7% of consumers who watch video exclusively on television plan to upgrade their pay TV service in the next 12 months, compared to 22% of consumers with above-average viewing on all platforms, including computers and mobile devices.

"Evolving usage habits around multiscreen viewing are shaping all aspects of the industry, including service delivery, content production, and the devices consumers use to access content," wrote Brett Sappington, Parks' director of research. "Today, one-third of broadband households that own three or more connected devices state that they are likely to upgrade their broadband service in the next 12 months. These high-speed connections will enable improved experiences, encouraging consumers to spend even more time with connected entertainment."

Sponsored Recommendations

Coherent Routing and Optical Transport – Getting Under the Covers

April 11, 2024
Join us as we delve into the symbiotic relationship between IPoDWDM and cutting-edge optical transport innovations, revolutionizing the landscape of data transmission.

Data Center Network Advances

April 2, 2024
Lightwave’s latest on-topic eBook, which AFL and Henkel sponsor, will address advances in data center technology. The eBook looks at various topics, ranging...

Supporting 5G with Fiber

April 12, 2023
Network operators continue their 5G coverage expansion – which means they also continue to roll out fiber to support such initiatives. The articles in this Lightwave On ...

FTTx Deployment Strategies

March 29, 2023
Cable operators continue to deploy fiber in their networks at anincreasing rate. As fiber grows in importance, proper choices regardinghow to best fit fiber to the home together...