Ericsson Launches Service Provider SVOD

Nov. 17, 2015
Ericsson (NASDAQ:ERIC) announced the launch of its first end-to-end subscription video on demand (SVOD) content service, NuVu. The ...
Ericsson (NASDAQ:ERIC) announced the launch of its first end-to-end subscription video on demand (SVOD) content service, NuVu. The service will be marketed in close collaboration with service providers.

The service features access to some 3,000 local and international TV and film titles for a small monthly fee. Users will be able to download content directly to their smartphones or tablets at no additional data cost during off-peak network times, and access the content offline for up to 30 days after downloading.

The platform, which leverages Ericsson's over-the-top (OTT) capabilities, is designed to be integrated into the operator's customer relationship management and payment systems. A core feature of the service is the built-in ability to distribute content to consumers during off-peak periods to minimize data costs for both operator and consumer.

The service will launch initially as an Android app for smartphones, providing a personalized user interface, bookmarking and personal recommendations. Ericsson will continue to roll out the service on other platforms and operating systems.

Airtel Nigeria, with 30 million subscribers, is slated to be the first service provider to deploy NuVu. The two companies are planning to jointly launch in the first quarter of 2016.

In other Ericsson news, according to the company's annual Mobility Report, global mobile data traffic is forecast to grow ten-fold by 2021, and video is forecast to account for 70% of total mobile traffic in the same year. In many networks today, YouTube accounts for up to 70% of all video traffic, while Netflix's (NASDAQ:NFLX) share of video traffic can reach as high as 20% in markets where it is available.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

Data Center Interconnection

June 18, 2024
Join us for an interactive discussion on the growing data center interconnection market. Learn about the role of coherent pluggable optics, new connectivity technologies, and ...

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

Applying Network Automation

Sept. 27, 2022
Service providers and data center network operators continue to investigate how software-based capabilities can improve the efficiency of their infrastructures. This On Topic ...

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...