According to Digital TV Research, the number of SVOD (subscription video on demand) homes is forecast to reach 306 million across 200 countries by 2020, up from 28 million in 2010 and an expected 197 million by end-2015. The total is expected to grow by 42 million in 2015 alone.
The research house estimates that nearly 145 million SVOD OTT subscribers will be added between 2015 and 2020 (up by 90%). China is expected to increase by 20 million subs, with the United States bringing in an extra 22 million, Japan 9 million and India more than 7 million.
Netflix (NASDAQ:NFLX) is forecast to have almost 115 million paying subscribers by 2020, adding 44 million subs between 2015 and 2020. Netflix is expected to have 50.4 million subs in the United States by 2020, up by 7 million on 2015.
Global SVOD revenues (for all operators in 200 countries) are expected to reach $26.794 billion in 2020, 10 times the $2.644 billion recorded in 2010 and more than double the $12.375 billion expected in 2015. Subscription revenues for Netflix are expected to increase from $1.8 billion in 2010 to $12.2 billion in 2020.
