The company plans to launch 4K with high dynamic range (HDR) in April 2016 for the Blue Jays home opener. Rogers Ignite Gigabit Internet is expected to start to roll out this year in Toronto. By the end of 2016, Rogers Ignite Gigabit Internet is expected to be available to more than 4 million homes, Rogers' entire cable footprint across Ontario and Atlantic Canada. Bundles of 4K TV, 4K set-top box and gigabit Internet are available for $149.99.
"4K TV sets have been in the market for some time and 40% of all TV sales are likely to be 4K this holiday season. However, until now live TV broadcasts in 4K have been few and far between and customers have not been able to get 4K set-top boxes," said Guy Laurence, Rogers president and CEO. "We are solving both problems in one go with the world's largest commitment to 4K broadcasting and a new 4K set-top box for customers that will allow customers to see sports and entertainment in the highest resolution and with the fastest Internet speeds."