According to research from Irdeto, many consumers would consider changing their primary TV service to an a la carte model to avoid paying for bundles that include channels they don't watch. The research indicates that 42% of U.K. consumers, 46% in Australia, 54% in Singapore and 58% in the United States would be interested in changing their current TV service to a package where they could select the specific channels and content that they wanted to watch.
Cost is the main driver, Irdeto says, but greater control over the channels that they pay for is also important. It is expected that the desire for hyper-personalization and choice will still fuel the a la carte trend worldwide.
A number of consumers, however, wouldn't consider shifting to an a la carte TV service model. This is largely because they like the variety of content offered in more traditional packages. In all countries surveyed, the most popular reason for not wanting to switch is that consumers like having lots of channels to choose from.