According to ABI Research, the worldwide pay TV market is expected to surpass 920 million subscribers and to generate more than $269 billion by the end of 2014. Overall, pay TV average revenue per user (ARPU) is expected to drop slightly due to increasing price competition, but at a lower rate compared to the ARPU drop in 2013. The research house expects the total pay TV market to grow to nearly 1.1 billion subscribers generating $323 billion by 2019.
The IPTV market share grew more than 1 percentage point in 2Q 2014 compared to 2Q 2013. Competition in the global pay TV market is growing with the evolution of IPTV and online video services, but multiscreen services are helping pay TV operators to reduce churn and boost revenue.