Adobe: Online TV Consumption Up 388%

Oct. 21, 2014
According to Adobe's (NASDAQ:ADBE) Video Benchmark Report, TV consumption across devices grew 388% year-over-year (YoY), and unique ...
According to Adobe's (NASDAQ:ADBE) Video Benchmark Report, TV consumption across devices grew 388% year-over-year (YoY), and unique monthly viewers increased by 146% YoY across browsers and TV apps. While online TV consumption remains fragmented across platforms, gaming consoles and over-the-top (OTT) devices gained the largest percentage of market share, and Android apps surpassed desktop browsers as access points for watching TV online.

Viewing of online videos on smartphones (14% share) surpassed tablets (13% share) for the first time. Game consoles and OTT devices realized the highest market share growth with 127% YoY. Viewers watched videos on desktops the longest and were three times more likely to finish 75% of the content. Only 17% of videos on smartphones were watched through 75% completion.

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