According to the Diffusion Group, Netflix (NASDAQ:NFLX) video streaming has increased 350% during the last 10 quarters, growing from 2 billion hours in Q4-11 to 7 billion hours as of Q2-14. Total streaming among U.S. Netflix subscribers rose from 1.8 billion hours in Q4-11 to 5.1 billion hours in Q2-14, almost tripling. Total international streaming grew from 200,000 hours in Q4-11 to 1.9 million in Q2-14, a tenfold increase.
Although the rate of international streaming growth has outpaced that of domestic streaming, U.S. consumption remains responsible for the majority of total worldwide streaming hours. In Q3-11, domestic Netflix subscribers represented 94% of the worldwide total. In Q2-14, the U.S. share of total worldwide subscribers declined to 72%, a trend expected to continue as Netflix executes its international expansion strategy.