According to Digital TV Research, by 2020, 47.6% of the world's TV households will view over-the-top (OTT) online TV and video, up from 15.4% in 2010. The number of households watching online TV and video (over fixed broadband networks and across 51 countries) is expected to reach 706.53 million in 2020, up from 196.90 million in 2010 and the 374.43 million expected in 2014.