According to research from Irdeto, the top two reasons people turn to video piracy are lack of content availability and concerns over price.
Most consumers are driven to watching pirated video content due to lack of content availability (39% in Australia, 34% in India, 36% in Indonesia and 44% in Singapore) and pricing concerns (19% in Australia, 29% in India, 36% in Indonesia and 30% in Singapore).
When asked what would deter them from viewing pirated content, consumers in Australia (27%) cited protection of intellectual property as the main factor, whereas consumers in Indonesia (34%) and Singapore (32%) were most concerned with poor quality of pirated videos. In India, the top factor was security issues (24%), followed by protection of intellectual property (23%) and poor quality of pirated videos (23%).
On average, 29% of the respondents (40% in Australia, 40% in India, 9% in Indonesia and 32% in Singapore) indicated that they are "unlikely" or "extremely unlikely" to watch pirated video content while 27% of the respondents indicated that they are neutral.
