Most consumers are driven to watching pirated video content due to lack of content availability (39% in Australia, 34% in India, 36% in Indonesia and 44% in Singapore) and pricing concerns (19% in Australia, 29% in India, 36% in Indonesia and 30% in Singapore).
When asked what would deter them from viewing pirated content, consumers in Australia (27%) cited protection of intellectual property as the main factor, whereas consumers in Indonesia (34%) and Singapore (32%) were most concerned with poor quality of pirated videos. In India, the top factor was security issues (24%), followed by protection of intellectual property (23%) and poor quality of pirated videos (23%).
On average, 29% of the respondents (40% in Australia, 40% in India, 9% in Indonesia and 32% in Singapore) indicated that they are "unlikely" or "extremely unlikely" to watch pirated video content while 27% of the respondents indicated that they are neutral.