Online Video: 46 Billion Views in March

April 21, 2014
According to comScore's (NASDAQ:SCOR) Video Metrix service, 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion.
According to comScore's (NASDAQ:SCOR) Video Metrix service, 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion. Other findings from March include:
  • 85.9% of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 4.3 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 38.1% of all videos viewed and 5.1% of all minutes spent viewing video online.
About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
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MATT VINCENT
Senior Editor
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SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
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JEAN LAUTER
Business Solutions Manager
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