According to comScore's (NASDAQ:SCOR) Video Metrix service, 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion.
According to comScore's (NASDAQ:SCOR) Video Metrix service, 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion. Other findings from March include:
85.9% of the U.S. Internet audience viewed online video.
The duration of the average online content video was 4.3 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 38.1% of all videos viewed and 5.1% of all minutes spent viewing video online.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
