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    1. Broadband

    Online Video: 46 Billion Views in March

    April 21, 2014
    According to comScore's (NASDAQ:SCOR) Video Metrix service, 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion.
    comScore_Logo
    comScore_Logo
    According to comScore's (NASDAQ:SCOR) Video Metrix service, 187.8 million Americans watched 46.6 billion online content videos in March, while the number of video ad views totaled 28.7 billion. Other findings from March include:
    • 85.9% of the U.S. Internet audience viewed online video.
    • The duration of the average online content video was 4.3 minutes, while the average online video ad was 0.4 minutes.
    • Video ads accounted for 38.1% of all videos viewed and 5.1% of all minutes spent viewing video online.
    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
    [email protected]
    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

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