Comcast, NBCUniversal, Twitter Team on Social TV

Comcast (NASDAQ:CMCSA), NBCUniversal and Twitter announced a strategic partnership to more directly connect the millions of Twitter users with TV viewing. In the first step of the partnership, Comcast engineers created a new feature called "See It" that's intended to let Xfinity TV customers access TV shows, movies and sports directly from a tweet. See It is scheduled to debut in November with shows from NBCUniversal's networks.The companies also announced an advertising partnership with NBCUniversal in Twitter's Amplify program, which embeds sponsored, real-time video clips in tweets. Comcast and Twitter are also exploring opportunities to integrate social TV conversations into Comcast's X1 platform.