75% of 18-34 Year-Olds Watch OTT on Connected TVs

According to the NPD Group, over-the-top (OTT) content, video delivered on connected devices via the Internet - including services such as YouTube and Netflix - is the most prominent way of accessing video content among 18-34 year-olds with connected TVs. Some 75% use their connected TV or the devices connecting them to view OTT video compared to 68% who use their connected TV to watch programming from their cable, satellite, or telecom TV provider.Streaming media player owners are the most likely to use a connected TV to access OTT video; 81% of owners surveyed cited doing so. This is followed by connected Blu-ray Disc player owners (77%), connected video game console owners (73%), and consumers with their TVs directly connected to the Internet (66%).