Ericsson Eyes Changing Video Viewing Habits

Aug. 28, 2013
According to a report by Ericsson (NASDAQ:ERIC) ConsumerLab, time- and place-shifting are becoming prominent habits among video viewers. Among the report's findings, 72% of respondents said they use mobile devices to watch video at least weekly, and 42% of th...
According to a report by Ericsson (NASDAQ:ERIC) ConsumerLab, time- and place-shifting are becoming prominent habits among video viewers.Among the report's findings, 72% of respondents said they use mobile devices to watch video at least weekly, and 42% of them do so outside the home. Some 75% of people surveyed multi-task by using mobile devices while watching TV.Another new trend is that people are watching one piece of content across several locations and times. And 41% of respondents aged 65-69 watch streamed on-demand or time-shifted video more than once a week.More than half of the respondents said their computer and Internet connection are integral parts of their TV and video consumption habits. Those tools enable viewers to pick and mix what, how, and when they watch.

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