Netflix Gets Personal

Netflix (NASDAQ:NFLX) has introduced "Profiles," designed to let members create a separate "profile" for each member of the household, who will each see a personalized experience based upon their individual watching habits, favorite shows, and favorite genres.Each account can have up to five profiles, included at no cost, and can be connected to a different Facebook account for friends-based suggestions. Profiles start rolling out on Netflix globally on Aug. 1 and are expected to be available to all members within two weeks.