2012 Pay TV Revenue: $184 Billion

According to Digital TV Research, the number of worldwide pay TV households (analog and digital) reached 772 million by 2012, up from 585 million in 2008. Pay TV revenues reached $184 billion in 2012, up by 28.5% from $143 billion in 2008.Cable (analog and digital combined) generated the highest revenues by platform, with $87 billion in 2012. Direct-to-home satellite TV revenues are expected to overtake cable soon. IPTV revenues reached $12.0 billion in 2012, up from $2.8 billion in 2008. North America generates about half the world's total pay TV revenues.