Online Video: 41 Billion Views in May

June 17, 2013
According to comScore's (NASDAQ:SCOR) Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Other findings from May include: 84.8% of the U.S. Internet aud...
According to comScore's (NASDAQ:SCOR) Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Other findings from May include:


  • 84.8% of the U.S. Internet audience viewed online video.


  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.


  • Video ads accounted for 27.9% of all videos viewed and 2.6% of all minutes spent viewing video online.


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