Broadband

Online Video: 41 Billion Views in May

June 17, 2013

According to comScore's (NASDAQ:SCOR) Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Other findings from May include: 84.8% of the U.S. Internet aud...

According to comScore's (NASDAQ:SCOR) Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Other findings from May include:

84.8% of the U.S. Internet audience viewed online video.

The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.

Video ads accounted for 27.9% of all videos viewed and 2.6% of all minutes spent viewing video online.

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