Online Video: 38 Billion Views in April

According to the comScore (NASDAQ:SCOR) Video Metrix service, 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Other findings from April include: 84.7% o...
May 23, 2013
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According to the comScore (NASDAQ:SCOR) Video Metrix service, 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Other findings from April include:


  • 84.7% of the U.S. Internet audience viewed online video.


  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.


  • Video ads accounted for 25.5% of all videos viewed and 2.3% of all minutes spent viewing video online.


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