According to Digital TV Research, pay TV revenues in the Asia-Pacific region will be $12 billion higher in 2018 ($43.9 billion total) than in 2012. The research house estimates that pay TV revenues (subscriptions and on-demand) will grow by $2.1 billion in 2013 to $33.9 billion.Pay TV revenues are expected to more than double in Pakistan, the Philippines, Thailand and Vietnam between 2012 and 2018 and to triple in Indonesia. Revenues are expected to fall in Hong Kong and South Korea. China was the most lucrative APAC pay TV market in 2012, followed by Japan.