Broadband

Online Video: 33 Billion Views in February

March 15, 2013

According to the comScore (NASDAQ:SCOR) Video Metrix service, 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Other findings from February include: 83.3% of the U.S. Internet...

According to the comScore (NASDAQ:SCOR) Video Metrix service, 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. Other findings from February include:

83.3% of the U.S. Internet audience viewed online video.

The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.

Video ads accounted for 23% of all videos viewed and 2% of all minutes spent viewing video online.

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