Euro Cable: Internet Leads, Video Lags

March 7, 2013
According to Strategy Analytics, Europe's leading cable companies score higher than their rivals in customer satisfaction with broadband service, but trail them in TV service. The research house found that customers of cable companies give them a net promoter sa...
According to Strategy Analytics, Europe's leading cable companies score higher than their rivals in customer satisfaction with broadband service, but trail them in TV service. The research house found that customers of cable companies give them a net promoter satisfaction rating of 66% for their broadband service, but only 37% for their TV service. In spite of this, satisfaction with both video and broadband cable services improved during 2012, and improved significantly since 2010.The survey also found that cable customers are more likely than other households to own emerging technologies such as smartphones and tablets. Some 45% of cable households owned at least one Android smartphone, compared to 37% of non-cable households; 12% of cable households owned an iPad, and 26% owned a smart TV.

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