UltraHD a Niche Technology?

According to a report from NSR, over the long term, UltraHD channels represent a respectable but niche opportunity for satellite companies. The nascent market is expected to start at a low base in 2015 with just 15 channels being demanded by the global cable TV, IPTV and DTH industries combined. The global satellite UltraHD market is expected to reach $412 million in 2025 from an $8.2 million revenue base in 2015.The research house believes one of the major market restraints is the level of risk taking by service providers. Volatile ROI metrics in the early part of the market cycle and UltraHD's expectedly small niche both contribute to the pay TV industry's slow adoption of the new video format. Over time, the market should grow; however, the percentage of UltraHD channels compared to SD and HD channels is expected to remain very small.