At CES, Azuki Systems and ES3 conducted a joint demonstration of ES3's TumbleBooks TV application, powered by the Azuki Media Platform and leveraging Microsoft Windows Azure.TumbleBooks TV is a TV Everywhere application designed to give children read-along books and a video book playback experience. It's intended to allow service providers deploying Microsoft Mediaroom to generate incremental subscriber revenue via monthly subscription, ad display areas for VOD upsells, or sponsored ads.