KIT digital, IBM Team on Interactive Multiscreen

KIT digital and IBM introduced a mobile eCommerce Video Solution intended to make it easier for consumers to purchase premium content and view it on multiple screens. The new solution, which incorporates products from KIT digital and IBM's Smarter Commerce initiative, is on display at this week's NAB Show in Las Vegas.This new solution, which is a first phase integration and part of an ongoing partnership between KIT digital and IBM, uses backend software from IBM's Smarter Commerce initiative with frontend technology from KIT digital. The combined solution is intended to support complex workflows, business rules and rights management and deliver video to any device.