According to research from Parks Associates, more than 25% of all video viewing in U.S. broadband households now occurs on platforms other than the TV set, such as PCs, smartphones, and tablets."One-third of U.S. broadband households streamed a TV show in the past 30 days, and these consumer viewing habits are raising expectations for new service offerings," said Brett Sappington, Parks' director of research, said in a statement. "Proliferation of connected CE is both an opportunity for and a potential threat to traditional pay TV services. New companies are entering this space, offering alternative services and business models that are attractive to consumers. To keep their edge, service providers have to address consumption on these platforms with a clear value proposition."