thePlatform Preps Multiscreen for Mid-Tiers

Comcast subsidiary thePlatform has joined forces with Empathy Lab to create a turnkey solution for building and launching authenticated TV Everywhere web portals for independent mid-market TV operators. The system leverages Empathy Lab for the front-end user interface and thePlatform's mpx system for back-end video management. It's designed to minimize the need for large internal design teams and is targeted at cable operators with 10,000 to 500,000 subscribers.