Visible World Gets Addressable Ad Patent

Visible World has been granted a patent on bandwidth management for linear household addressable TV advertising applications. The patent is intended to enable any combination of multiple commercials to be inserted into the same TV ad slot, where each commercial is addressed to its own target consumer segment."Dynamic Bandwidth Allocation for Addressable Content," Visible World's 16th patent, deals with managing the bandwidth necessary to deliver the multiple commercials simultaneously with the content. The system is designed to work in traditional linear TV, and does not solely rely on VOD or set-top boxes with local DVR storage.