The 4A's and BlackArrow announced that four new partners -- ABC, NBCU, CTAM and Intel -- have joined the Advanced Advertising Media Project. The AAMP research initiative, first announced in March 2011, was created to measure the impact of advanced advertising within free VOD programming. A total of 14 companies thus far have committed to the program, which has been designed to help the media industry shape dynamic advertising strategies and measurement that can accelerate the monetization of VOD content.