Rainbow Picks BlackArrow for VOD Ad Trial

The BlackArrow (www.blackarrow.tv) Advanced Advertising System has been selected by Rainbow Media Holdings (www.rainbow-media.com) for a multiphase trial of dynamic VOD advertising, currently underway. The trial is designed to determine how Rainbow can work across its multiple distribution partners to implement and operationalize, at scale, critical aspects of dynamic, addressable VOD advertising.Among the capabilities being explored during the multiphase trial are on-demand campaign management; creative rotation of inventory; real-time ad decisioning and campaign selection based on content targeting, viewed daypart, anonymous demographic data and other factors; and impression-based reporting.