Multiscreen is a work in progress. Thanks to its strong infrastructure, sophisticated marketing and stable programming relationships, the cable industry is as well positioned as any other industry sector. In this special report, BTR finds that its inherent strengths are only half the battle. The cable industry must drive efficiency in program delivery, more fluidly insert ads and otherwise step up its game. Looking forward, the report finds, operators must plan for HTML5 and determine the best way to use the explosion of analytic data these potent platforms produce. In this sponsored video we'll see the latest solutions from IneoQuest, ARRIS, Tektronix , Verimatrix, and Envivio.