SeaChange at CableLabs: Advanced Ads, Multiscreen

Aug. 4, 2011
SeaChange International will demonstrate available software solutions for advanced advertising and multiscreen subscriber experience at the CableLabs Summer Conference next week in Keystone, CO. SeaChange will show cable operators a web-based interface to manage...
SeaChange International will demonstrate available software solutions for advanced advertising and multiscreen subscriber experience at the CableLabs Summer Conference next week in Keystone, CO. SeaChange will show cable operators a web-based interface to manage advertising campaigns and insert dynamic pre-, mid- and post-roll ads into VOD content. The company will also show its Nitro multiscreen subscriber interface for VOD and linear video presentation across consumer devices.SeaChange and This Technology have collaborated to deliver an ad management and delivery platform designed to allow operators to use existing broadband servers for placement decisions across TVs, PCs, mobile phones and tablets. Combining SeaChange's Infusion Advanced Advertising Platform with This Technology's SpotLink software, the platform leverages SCTE 130 and IAB Digital Video Ad Serving Template (VAST) specifications to interconnect VOD with broadband Internet and mobile advertising systems.SeaChange Nitro is the consumer interface for multi-screen video, leveraging HTML 5 to give subscribers intuitive features and functionality for navigating and controlling video content on any video device. Nitro features include support for linear and on-demand video viewing, multi-room DVR, virtual channels, TV listings, bookmarking, search and recommendation, and handheld-as-a-remote capability.

Sponsored Recommendations

AI and Network Convergence: Transforming Global Connectivity

March 7, 2025
In today’s hyperconnected world, rolling out and managing profitable, high-performance networks for access and transport will require innovative architectural approaches. The ...

Unveiling the Synergy Between AI and Optical Networking

March 12, 2025
Join us for an engaging discussion with industry experts on the intersection of AI and optics. Moderated by Sean Buckley, editor-in-chief of Lightwave+BTR, this panel will explore...

Transforming the metro network and the evolution of the "Digital Service Provider"

March 4, 2025
Join experts at EXFO and Ekinops in this webinar that will review the evolving metro-centric requirements and the technologies emerging to meet them.

On Topic: Tech Forecast for 2025/ What Will Be Hot

Dec. 9, 2024
As we wind down 2024, Lightwave’s latest on-topic eBook will examine the hot topics for 2025. AI is at the top of the minds of optical industry players supporting...