SeaChange at CableLabs: Advanced Ads, Multiscreen

SeaChange International will demonstrate available software solutions for advanced advertising and multiscreen subscriber experience at the CableLabs Summer Conference next week in Keystone, CO. SeaChange will show cable operators a web-based interface to manage advertising campaigns and insert dynamic pre-, mid- and post-roll ads into VOD content. The company will also show its Nitro multiscreen subscriber interface for VOD and linear video presentation across consumer devices.SeaChange and This Technology have collaborated to deliver an ad management and delivery platform designed to allow operators to use existing broadband servers for placement decisions across TVs, PCs, mobile phones and tablets. Combining SeaChange's Infusion Advanced Advertising Platform with This Technology's SpotLink software, the platform leverages SCTE 130 and IAB Digital Video Ad Serving Template (VAST) specifications to interconnect VOD with broadband Internet and mobile advertising systems.SeaChange Nitro is the consumer interface for multi-screen video, leveraging HTML 5 to give subscribers intuitive features and functionality for navigating and controlling video content on any video device. Nitro features include support for linear and on-demand video viewing, multi-room DVR, virtual channels, TV listings, bookmarking, search and recommendation, and handheld-as-a-remote capability.