In response to strong economic growth in the Chinese optical communications industry, PennWell Corp.'s Lightwave magazine will publish a special supplement in September. Lightwave China will distribute 12,000 copies of the supplement at several Chinese trade shows and technical conferences in China. The supplement will be written in Simplified Chinese.
According to a newly released report from KMI Corp., China's fiber demand will grow at a compound annual growth rate (CAGR) of 11% from 10 million fiber-km in 2000 to 16 million fiber-km in 2005. China will install a total of 65 million fiber-kilometers of cable in its fiber-optic network in the next five years. Further deregulation of China's telecommunications market will facilitate the entrance of more carriers. World Trade Organization entry will attract foreign investment in existing carriers and new carriers alike.
The special supplement will be distributed this fall at the China International Photoelectronic Expo in Shenzhen, the annual conference of the Chinese Optical Society in Changchun, and the Asia Pacific Optical Wireless Communications in Shanghai.
"We are constantly seeking new ways to serve our customer base, both readers and advertisers," explains publisher Tim Pritchard. "We anticipate many Lightwave advertisers are keen to tap China's potential for new business. And, as the Chinese government is planning significant infrastructure build-up in the next five years, there is a huge potential reader base, as well."
In announcing the special Lightwave China edition, PennWell Senior Vice-President David Janoff said, "We are pleased to have the resources in both the U.S. and in Hong Kong to be able to produce a quality product in China, consistent with the level of quality expected from the globally recognized Lightwave brand. Our investment in Lightwave China is another example of PennWell's long-term commitment to serving the global market."
Lightwave China will draw on the same editorial strengths as Lightwave to provide targeted, relevant technology and applications coverage. Staff-written articles from Lightwave editors will make up approximately 60% of the editorial product. The remaining content will be provided from international and local Chinese contributors, as well as products and news releases. Lightwave China will include translated articles from several other PennWell optoelectronics magazines, including WDM Solutions and Optical Manufacturing.
For more information about Lightwave or the China supplement, visit the company's Web site at http://lw.dev.pennnet.com/AdvertisingInfo/LW/LW_printadinfo.cfm?Section=Adinfo
