MRG: OTT video services to exceed $20 billion in 2014

NOVEMBER 29, 2010 -- OTT Video to Multi-Screen: Connected Home & Mobile Video Device & Services -- Global Forecast & Strategy Review--2010-2014, a new forecast from market research firm MRG Inc., projects that global growth of over-the-top (OTT) video services will exceed $1 billion in 2010 and $20 billion in 2014, based on over 40 OTT service operators and device vendors profiled.

NOVEMBER 29, 2010 -- OTT Video to Multi-Screen: Connected Home & Mobile Video Device & Services -- Global Forecast & Strategy Review--2010-2014, a new forecast from market research firm MRG Inc., projects that global growth of over-the-top (OTT) video services will exceed $1 billion in 2010 and $20 billion in 2014, based on over 40 OTT service operators and device vendors profiled.

Some of the case studies presented in the report show how these services enhance the IPTV operator's broadband revenue with relatively no or low investment, for smaller operators, and with various levels of capex for larger operators, MRG says. Most of the results were based on updates of the early OTT trials determining how operators assessed the pros, cons, and the ROI results.

Smart OTT video devices analyzed includes OTT set-top boxes, game consoles, smart TV sets, smartphones, OTT PCs, and Blu-ray devices. By tracking the OTT video average revenue per unit (ARPU) for each smart device, the report projects total OTT video revenues broken into four global regions from 2010-2014.

OTT content preference by consumers is also probed, based on international consumer research. Besides stating their favorite OTT viewing devices, consumers clearly express their preference for recent movies and TV shows and other kinds of niche video content, reflecting how quickly consumer preferences are changing. Some of the more telling results, according to MRG, include why smart device usage varies significantly depending on which rooms of the home they are in and who is using them.

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