Ribbon taps Joni Roberts as its new chief marketing officer

July 10, 2023
The former RAD Data and ADVA executive will head up the company’s global marketing strategy, marketing organization and investor relations.

Ribbon Communications named Joni Roberts as its new Chief Marketing Officer and senior VP. Reporting to CEO Bruce McClelland, Roberts will run the company’s global marketing strategy, marketing organization and investor relations.

“I’m thrilled to have Joni join our leadership team -- her technical acumen, deep understanding of our business, and customer focus, combined with her wide-ranging experience, will be a tremendous asset to the company,” said Bruce McClelland. “Improving brand awareness amongst customers and investors is a key objective as we execute our strategy to grow our business and establish Ribbon as a major networking technology provider.”

He added that “Joni’s commitment to Diversity, Equity and Inclusion, along with her experience as a woman in the telecommunications industry for the past 30 years, will bring a critical perspective and enhance her impact.”

A 30-year telecom veteran, Roberts most recently served as VP of Sales and Business Development for North America at RAD Data. Earlier, she ran a global sales team at ADVA, where she spearheaded efforts to open new markets in Latin America. Roberts also had held senior positions at Fujitsu, Coriant, Dell, and Nortel.

“Ribbon has the solutions portfolio, global presence and top-notch talent that position it for success,” said Roberts. “I look forward to collaborating with the team, our customers, partners and prospects to clearly articulate our value proposition and capture a significant share of the multi-billion dollar annual investment in networking and communications technology by Enterprises and Service Providers.”

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About the Author

Sean Buckley

Sean is responsible for establishing and executing the editorial strategies of Lightwave and Broadband Technology Report across their websites, email newsletters, events, and other information products.

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