Transmode boosts its activities in Asian markets and appoints sales manager

30 MARCH 2009 -- Transmode has expanded its sales operation and presence in the Asia a new global reseller partnership with NEC Corp.

30 MARCH 2009 -- Transmode (search Lightwave for Transmode) has expanded its sales operation and presence in the Asia a new global reseller partnership with NEC Corp. (search Lightwave for NEC Corp.). The company also has appointed a new sales manager for South East Asia based in Kuala Lumpur, Malaysia's capital.

Björn Andersson, Transmode's VP sales, commented, "Broadband penetration is growing very fast in Asia and so is mobile broadband. The entire optical telecoms infrastructure business is therefore expected to grow faster in that region than anywhere else in the world in the coming years, which is why we have decided to strengthen Transmode's position.

"Although WDM technology was mainly deployed in backbone and core network installations, we have observed that it is now increasingly installed in Asian metro networks to meet the needs of broadband and mobile networks -- and the metro network is exactly where Transmode is focused," Andersson said.

The Asia-Pacific (APAC) market for Metro WDM systems is forecasted to grow by 15% per year between 2008-2013 to an annual value of $1.35 billion, according to figures from market analyst Infonetics. A key factor making Asia a strong market opportunity for Transmode is that there is practically no copper loop unbundling happening in Asia, which is to the advantage of an optical WDM platform provider like Transmode, the company believes.

"We are generally leveraging on our experience of selling in Europe and taking our approach into Asia -- with a focus on selling CWDM and DWDM technologies into the emerging metro and access markets," Andersson added.

Paul Joseph is Transmode's new sales manager for South East Asia. Previously he was the company's key account manager for Virgin Media, a major customer of Transmode's.

From his new office in central Kuala Lumpur, Malaysia's capital, Joseph will be responsible for sales and channel partner development across the region.

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