Bell Canada and Service Now enter business services pact

Nov. 30, 2023
Bell will integrate its technologies with the ServiceNow platform and leverage FX Innovation's deep service delivery industry expertise.

Bell Canada and ServiceNow are collaborating to enhance Canadian business telecom service experience.

The Canadian telco will integrate technologies with the ServiceNow platform tailored to the telecom industry’s unique needs, leveraging FX Innovation's professional and managed services.

Bell’s business customers will access streamlined service provisioning, improved operational efficiencies, and a more intuitive user experience in response to customer demand for simplification.



ServiceNow's Service Bridge application will enable Bell and Bell's ServiceNow customers to connect processes and facilitate interactions throughout the customer lifecycle, and will provide three main benefits:

Reducing service delivery timelines: The platform will provide purpose-built telecom solutions that align with unique business needs, ensuring more efficient and effective service delivery. According to ServiceNow and Bell, customers can get services in hours or days versus days or weeks.

Automation: Bell will be able to offer faster and more reliable services, enhancing customer satisfaction.

AI-driven insights: The joint solution will leverage AI to develop solutions to elevate customer service and predictive maintenance, ensuring a proactive approach to customer needs, with greater visibility to order and issue status.

"We are investing strongly in elevating our business client experience,” said John Watson, group president of business markets, customer experience and AI for Bell Canada. “The collaboration with ServiceNow will make the end-to-end experience - from ordering to provisioning to service assurance - easier and more effective and serve each client's unique needs."

Besides integrating ServiceNow into the Bell service ecosystem, Bell is also a member of ServiceNow's Product Advisory Council for Telecom. As ServiceNow commits to developing solutions to meet the needs of Bell and Bell's customers, Bell will help ServiceNow evolve its suite of telecom products and solutions.

For related articles, visit the Business Topic Center.

For more information on high-speed transmission systems and suppliers, visit the Lightwave Buyer’s Guide.

To stay abreast of fiber network deployments, subscribe to Lightwave’s Service Providers and Datacom/Data Center newsletters.

About the Author

Sean Buckley

Sean is responsible for establishing and executing the editorial strategies of Lightwave and Broadband Technology Report across their websites, email newsletters, events, and other information products.

Sponsored Recommendations

Data Center Interconnection

June 18, 2024
Join us for an interactive discussion on the growing data center interconnection market. Learn about the role of coherent pluggable optics, new connectivity technologies, and ...

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

From 100G to 1.6T: Navigating Timing in the New Era of High-Speed Optical Networks

Feb. 19, 2024
Discover the dynamic landscape of hyperscale data centers as they embrace accelerated AI/ML growth, propelling a transition from 100G to 400G and even 800G optical connectivity...