Orange and Google Cloud expand partnership

April 16, 2024
The expanded pact will apply AI and GenAI across workstreams and geographies with new solutions.

Google Cloud and Orange have expanded their collaboration to deploy artificial intelligence, including gen AI, closer to Orange's and its customers' operations. 

Using Google Distributed Cloud, Orange can meet local requirements for cloud environments, accelerate AI adoption and customer benefits, and foster an open and value-driven approach.

Google Distributed Cloud (GDC) is a fully managed hardware and software solution that makes Google's AI services available to the Edge, air-gapped environments, and Cross-Cloud. Designed with AI and data-intensive workloads in mind, GDC will enable Orange to take a pivotal step towards accelerating AI adoption into its operations across the 26 countries it serves.

The company is focusing on three areas with AI:

Smarter Networks: With GDC, Orange will get an environment to run sensitive network data and AI workloads that some country regulators may require to be local or on-premise. Whether it is capacity planning or root cause analysis,  Orange can benefit from significant network planning and design improvements by automating reporting, classification, and analysis.

Operational Efficiency: Orange can run gen AI models on-premise in an environment integrated into similar Vertex AI services on Google Cloud. Orange's operations and customer service teams will benefit from those AI models by getting the answers they need faster. In contrast, customers will experience a faster time-to-resolution and improved quality of service.

Improved Customer Experience: Beyond the contact center, Orange has leveraged AI and Google Cloud technology to deliver personalized recommendations for relevant phones, plans, and services, improving customer lifetime value. GDC also allows Gen AI-based speech recognition in each Orange country, bringing these powerful AI technologies even to countries without a Google Cloud region.

To incorporate AI capabilities into each region it serves, Orange required a secure solution to enhance cloud services locally while still meeting local regulatory requirements around security and data residency. From the concept stage, Google Cloud worked with Orange to co-design its Google Distributed Cloud (GDC) deployment. This allowed it to establish a local cloud that delivers heightened resilience, particularly in challenging environments, while optimizing performance and reducing latency for critical workloads.

Also, this collaboration will bring the cloud to Orange's data centers, protecting sensitive workloads that must stay on-premises and enabling Orange to filter extremely high-volume data, such as over one petabyte a day of network telemetry. By bringing the cloud into the data center via GDC, Orange enables faster deployment of AI applications for local teams and fosters agility and responsiveness. Moreover, this collaboration opens up avenues for new business opportunities, enabling use cases to be delivered across many Orange countries.

Since 2020, Orange and Google Cloud have collaborated to fuel Orange's digital transformation through data and AI. Over the last three years, Orange has migrated 13 petabytes of data to Google Cloud and has many strategic use cases in production across ten countries running on Google Cloud.

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