Unraveling the market perception of the BEAD broadband program
Since the National Telecommunications and Information Administration published the first details of more than $42 billion of funding opportunities under the Broadband Equity Access and Deployment (BEAD), states have prepared to use the new funds to extend broadband to more areas.
Using the Endeavor Business Intelligence always-on social listening market intelligence platform, we recently released a Topic Scorecard capturing perceptions of BEAD.
According to the research team’s results, there’s still a lot of room to shape opinions and stake a major claim to thought and market leadership as the program matures. As more states get their BEAD proposals approved by the NTIA, states and service providers will be able to move forward with plans to extend broadband into hard-to-reach areas that have had few, if any, broadband options.
To download our topic scorecard, click right here!
Also, make sure to keep up on recent BEAD-related news from Lightwave+BTR and ISE:
From Lightwave+BTR
Dycom CEO: We’ve been encouraged by the pace of BEAD approvals
Bridging the rural connectivity divide by implementing an effective strategy
Lumen CFO: We’ll participate in BEAD if we believe there’s an opportunity
From ISE
How to streamline and simplify BEAD deployments
Building to BEAD: The practical implementation of broadband delivery
About the Author
Sean BuckleySean Buckley
Sean is the Editor-in-Chief of Lightwave. He establishes and executes Lightwave's editorial strategy across its website, email newsletters, events, and other information products. Before coming to Lightwave in July 2023, he served as editor of Broadband Communities. Earlier, he served as senior editor of FierceTelecom and the editor of the former Telecommunications Magazine. He got his start in the optical industry in 1998 when he became the editor of enterprise and optical networks at Information Gatekeepers. He has a BA in English from the University of Massachusetts, Boston, and lives in Dracut, Mass, with his wife, two sons, and his cat, Dove.
