Altice USA’s CEO says it is on track to reach 1M mobile customers by 2027

The cable MSO is confident that it can continue to drive and accelerate its wireless customer base.
Sept. 2, 2025
5 min read

Key Highlights

  • Altice USA projects reaching 1 million mobile lines by 2027, leveraging its MVNO partnership with T-Mobile to expand its wireless footprint.
  • Mobile line growth accelerated year-over-year, with a focus on high-quality customer acquisitions, unlimited plans, and device financing to improve retention and reduce churn.
  • Fiber broadband additions increased, but overall broadband base declined; however, ARPU grew slightly, and new initiatives are helping to slow broadband losses.
  • Revenue from traditional video continues to decline due to cord-cutting, but Altice is working to slow this trend by driving new video tiers and enhancing service offerings.
  • The company is investing in network improvements, localized marketing, and tailored offers to improve sales performance and customer loyalty amid competitive pressures.

Altice USA likes its chances in the wireless market. With a 7% base penetration today, the cable MSO sees a long runway to grow its mobile customer base.

Speaking to investors during its second-quarter earnings call, Dennis Matthew, CEO of Altice USA, said that it expects to reach “1 million customers or 1 million lines by 2027.”

Through its MVNO partnership with T-Mobile, Altice USA continues to integrate wireless service across all of its sales channels. Wireless has become a key product in its customer care and retention groups.

“Customer care and retention have become one of the biggest channels, and yet we are still only at 40% participation in care,” Matthew said. “And that is one of our biggest call center queues.”

But Matthew added that mobile services will create a customer stickiness effect via bundles with broadband and other services. “Mobile is critical,” he said. “It really delivers an even improved churn benefit when we look at folks that are taking mobile.”

Mobile momentum continues

Altice USA’s mobile momentum continued in the second quarter as the service provider added about 38,000 new customers.

The company’s results represented year-over-year acceleration in mobile line growth but similarly a sequential slowdown.

Matthew said this quarter's mobile performance reflected typical seasonal trends, ongoing macro and competitive pressures, and a focus on customer quality.

“We are prioritizing higher-quality acquisitions, strengthening verification processes and emphasizing mobile offerings designed to support long-term retention, such as primary number reporting, unlimited plans and device financing,” he said.

Altice USA’s plans are bearing fruit. During the second quarter, 57% of mobile line gross additions ported their phone number compared to 34% a year ago, and 31% of mobile line additions purchased a finance device with us compared to 25% in the second quarter of 2024. At the end of the second quarter, 74% of total mobile lines were on unlimited or unlimited max plans, up from 65% last year.

“Together, these improvements contributed to a stronger mobile churn profile with annualized churn improving by nearly 600 basis points year-over-year,” Matthew said. “We remain focused on driving convergence and maximizing customer lifetime value through a disciplined and strategic approach. We anticipate the pace of mobile additions will continue to accelerate year-over-year as we turn to the second half of 2025.”

Broadband headwinds and opportunities

Broadband continued to see headwinds and opportunities in the second quarter. While it saw an addition of new fiber customers, Altice USA’s overall broadband base declined.

Through a combination of new customer acquisitions and migrations of existing customers, Altice USA added about 56,000 customers to its fiber network in the second quarter. It ended the quarter with 663,000 fiber customers, representing a 22% penetration rate across its fiber network.

“On a year-over-year basis, the pace of fiber net additions accelerated to 1.4x the rate we saw in the second quarter of last year,” Matthew said.

He added that Altice USA sees numerous benefits from expanding the reach of its fiber broadband network. “We’re excited about fiber,” Matthew said. “We continue to drive it because we see better net promoter scores (NPS), an improved churn profile, and strong ARPU.”

Despite fiber’s potential, Altice USA isn’t immune to broadband churn as it shed 35,000 customers during the quarter. However, it narrowed its broadband losses by 31%.

Matthew said new initiatives it has taken over the past 24 months are giving it a foundation to turn the broadband decline around throughout its key markets. The service provider enhanced its churn reduction programs, expanded localized offers, improved sales channel performance, and invested in its networks.

“In our East footprint, we delivered our best net add trend in 10 quarters, driven by stronger win share performance against ILECs and fixed wireless, along with lower churn,” he said. “In the West, while competition remains strong, especially from fiber overbuilders in FWA, performance improved year-over-year. Including fewer seasonal disconnects. This progress is especially notable given that the second quarter typically brings seasonal softness.”

Broadband customer acquisition continues to be challenged by macroeconomic pressures, low move activity, and increased competition from fiber and fixed wireless.

However, Matthew maintains Altice USA is seeing encouraging signs of improvement. “While gross adds remain below prior year levels, the pace of decline is slowing to the lowest quarterly year-over-year index in the last two years, reflecting improved sales channel performance and early traction in our go-to-market execution,” he said.

Altice USA is finding that its income-constrained program in hyper-local offers is resonating with customers. “In income-constrained markets, we saw over a 10% lift in sales volume in our inbound and e-commerce channels versus control markets,” Matthew said. “And in fiber-competitive areas where we've deployed tailored offers, sales were 12% higher.”

Despite the downturn in broadband subscribers, broadband ARPU remained a bright spot. During the quarter, broadband ARPU grew 0.9% to $75.

Marc Sirota, CFO of Altice, said the increase in ARPU reflects “the continued strength of our broadband product.”

Cord-cutting’s revenue effect

Altice USA saw the ongoing effect of consumers cutting the traditional video cord in favor of online video, with total revenue dipping 4.2% year-over-year to $2.15 billion.

Revenue was flat quarter over quarter.

“Year-over-year revenue declines continue to be impacted primarily by video cord-cutting, accounting for about 85% of total revenue declines,” said Marc Sirota, CFO of Altice USA.

Sirota added that “we have slowed the rate of video declines as we drive incremental video units onto our new tiers.”

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About the Author

Sean Buckley

Sean is responsible for establishing and executing the editorial strategy of Lightwave across its website, email newsletters, events, and other information products.

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