Zayo’s DynamicLink looks to break NaaS adoption barriers 

On-demand focus

A key element of the DynamicLink is giving businesses the ability to turn up, scale, and manage their networks in real-time over the service provider’s growing set of network facilities.

Zayo said an IT manager can turn up a 1G, 10G, or 100G connection, scale up and down bandwidth, and add on security services in a single self-service platform.

The service provider offers five main on-demand capabilities:

• Real-Time Network Configuration: Enterprise customers can turn up and scale network connectivity services — DIA, Ethernet, Cloudlink, and IP-VPN — at any location the network reaches, including clouds, on-net locations, and type 2 off-net sites. Once connected, all network services are configurable directly through the DynamicLink platform, with no on-premise physical equipment required. 
  
  
• Self-Service Management: Manage network configurations, bandwidth allocation, cloud connectivity, and more directly through the platform, without manual provisioning or service tickets.  
  
  
• Built-In Security: Protect applications and data with enterprise-grade security built in, without the need for separate appliances. 
  
  
• Holistic observability: Monitor network performance across applications, traffic paths, and connections with built-in geolocation mapping, threat visibility, and security policy controls. 
  
  
• AI Agent: Businesses can Zayo’s GenAI agent to provision services with plain-language commands (“add a 5Gbps connection between Chicago and AWS”) or surface knowledge and procedures across internal and external systems.  

Enterprises can get access to these capabilities through software-based interfaces.

Roy Chua, founder and industry Analyst at AvidThink, said DynamicLink offers the “comprehensive yet accessible approach the market has been demanding.”

"The NaaS market has been plagued by a fundamental disconnect—solutions were either useful or usable, but not both,” he said. “Many platforms offered reach but required complex implementation, while simpler solutions were limited in scope. DynamicLink represents a shift in this dynamic. The combination of Zayo's extensive footprint with easy-to-use self-service capabilities and AI-assisted provisioning addresses both sides of this equation.”

This comes at a time when industry watchers are forecasting growth in the nascent NaaS market.

In its Network as a service (NaaS): worldwide forecast 2025–2029, Analysys Mason predicts that NaaS connectivity revenue worldwide, including revenue from both retail and wholesale connectivity, will grow at a CAGR of 42% between 2024 and 2029 to reach $14.7 billion.

Despite the potential of NaaS, the research firm cautions that service providers need to make sure they have a full offering to stand out in what it says is a “crowded” market.

Joseph Attwood, Senior Analyst for Analysys Mason, said that providers need to offer “self-service portals with strong network management, fault detection and response, observability and analytics capabilities” as well as “comprehensive marketplaces for Layer 3–7 overlay and other IT services, and should improve their support for proprietary and/or (preferably) standardized APIs to enable enterprises to manage their connectivity.”

He added that service providers could ease adoption issues by giving enterprise customers a “walk-before-you-run” approach. “This may involve supporting more-traditional, long-term contracts alongside pay-as-you-go pricing models for NaaS,” he said. “Additionally, service providers can support both co-managed and fully managed NaaS for enterprises that do not want the complexity of managing NaaS via a self-service model.”

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